From problem to practice: A conceptual framework and action agenda for health misinformation resilience

ABSTRACT Health misinformation challenges strategic health communication and public health in at least three ways: (a) its veracity can change rapidly with scientific discovery, (b) its transmission and interpretation are mediated through partisan media ecosystems and ideological identities, and (c) many messages occupy a gray zone where accurate details and rhetorical manipulation are blended. Recognizing these challenges, this article proposes a conceptual framework that accounts for time sensitivity, politicization, and partial veracity and recommends technique-based prebunking interventions grounded in it. This article concludes with an integrated action agenda for communication researchers and practitioners designing public-facing interventions.