Big Data and Business IntelligenceBusiness Strategies and InnovationCollaboration in agile enterprises

Peter Weill, E. van den Berg

2026.1.27MIT SLOAN MANAGEMENT REVIEW

DOI: 10.63383/izuf5799

tlooto Summary

Case studies of United Airlines, Ikea Retail, and Vanguard illustrate how those companies have engaged in the four capabilities to become successful real-time businesses.

Abstract

Real-time businesses are able to make quick, data-driven decisions, enabling them to dramatically outperform competitors. Research points to four key capabilities that the most successful RTBs have: real-time data availability and decision-making, empowered employees, better business agility, and a more integrated customer experience. Case studies of United Airlines, Ikea Retail, and Vanguard illustrate how those companies have engaged in the four capabilities to become successful real-time businesses.

Citation format

WEILL, Peter; BERG, E. van den. Build business advantage with real-time decision-making. MIT SLOAN MANAGEMENT REVIEW, 2026, 67(3).