DOI: 10.1504/ijpd.2025.10073479

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Citation format

LI, Shuang; GE, Xueqin. Digital marketing strategy optimisation of e-commerce products considering user needs. International Journal of Product Development, 2025.