Strategic potential management fuzzy model

The purpose of the research is to build a model for managing the strategic potential of an enterprise (SPE), taking into account the uncertainty of the internal and external environment in which enterprises operate. The main objective is to test the hypothesis that the strategic potential management model based on fuzzy data will improve the quality of SPE analysis, and, as a result, the effectiveness of management recommendations for increasing the level and efficiency of utilizing strategic potential of an enterprise. We utilized strategic management tools to implement the practical aspects of the research, in particular the