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Psychology

Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium

Andrew F. Hayes

2009.12.1COMMUNICATION MONOGRAPHS

DOI: 10.1080/03637750903310360

tlooto Summary

Statistical mediation analysis improves understanding of communication processes beyond Baron and Kenny's method.

Abstract

Understanding communication processes is the goal of most communication researchers. Rarely are we satisfied merely ascertaining whether messages have an effect on some outcome of focus in a specif...

Citation format

HAYES, Andrew F. Beyond baron and kenny: Statistical mediation analysis in the new millennium. COMMUNICATION MONOGRAPHS, 2009, 76: 408–420.