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Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter

H. Alboqami, W. Al-Karaghouli, Yasser Baeshen, Ismail Erkan, Christopher H. Evans, A. Ghoneim

2015.11.7INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

DOI: 10.1504/ijima.2015.072886

Abstract

Abstract is not available.

Citation format

ALBOQAMI, H., et al. Electronic word of mouth in social media: The common characteristics of retweeted and favourited marketer-generated content posted on twitter. INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2015.