tlooto
Sign up
Open AccessEducationBusiness

Education as Service: The Understanding of University Experience Through the Service Logic

Irene C. L. Ng, J. Forbes

2009.5.28Journal of Marketing for Higher Education

DOI: 10.1080/08841240902904703

Abstract

Abstract is not available.

Citation format

NG, Irene C. L.; FORBES, J. Education as service: The understanding of university experience through the service logic. Journal of Marketing for Higher Education, 2009, 19: 38–64.