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Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Susan Fournier

1998.12.1JOURNAL OF CONSUMER RESEARCH

DOI: 10.1086/209515

Abstract

Abstract is not available.

Citation format

FOURNIER, Susan. Consumers and their brands: Developing relationship theory in consumer research. JOURNAL OF CONSUMER RESEARCH, 1998, 24: 343–373.