Branding yoga: The cases of Iyengar Yoga, Siddha Yoga and Anusara Yoga

Andrea R. Jain is Assistant Professor of Religious Studies at Indiana University-Purdue University Indianapolis. Her research interests include the history and development of yoga, theories of religion, and religion in relation to the body, especially with regard to sexual and ascetic religious phenomena. More specifically, her research focuses on the transnational construction and global popularization of modern yoga. Her current research projects include a book on the intersections of modern yoga and consumer culture, studies on Christian and Hindu protests against the popularization of yoga, and studies on modern yoga gurus.