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How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer

Chiara Gentile, Nicola Spiller, G. Noci

2007.10.1European Management Journal

DOI: 10.1016/j.emj.2007.08.005

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Formato de cita

GENTILE, Chiara; SPILLER, Nicola; NOCI, G. How to sustain the customer experience:: An overview of experience components that co-create value with the customer. European Management Journal, 2007, 25: 395–410.