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Sociology

Netnography: Doing Ethnographic Research Online

S. O'Donohoe

2010.1.1International Journal of Advertising

DOI: 10.2501/s026504871020118x

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Formato de cita

O'DONOHOE, S. Netnography: Doing ethnographic research online. International Journal of Advertising, 2010, 29: 328–330.