BusinessComputer Science

Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

D. Gefen, D. Straub

2004.12.1OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE

DOI: 10.1016/j.omega.2004.01.006

tlooto Summary

A four-dimensional scale of trust in the context of e-Products and e-Services is validated and the influence of social presence on these dimensions of this trust, especially benevolence, and its ultimate contribution to online purchase intentions is shown.

Abstract

Abstract is not available.

Citation format

GEFEN, D.; STRAUB, D. Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services. OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 2004, 32: 407–424.