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BusinessSociologyPsychology

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Shu-Chuan Chu, Yoojung Kim

2011.1.1International Journal of Advertising

DOI: 10.2501/ija-30-1-047-075

Abstract

Abstract is not available.

Citation format

CHU, Shu-Chuan; KIM, Yoojung. Determinants of consumer engagement in electronic word-of-mouth (ewom) in social networking sites. International Journal of Advertising, 2011, 30: 47–75.