tlooto
Sign up
Open AccessBusinessPsychologyEconomics

Measuring the hedonic and utilitarian sources of consumer attitudes

R. Batra, O. Ahtola

1991.4.1MARKETING LETTERS

DOI: 10.1007/bf00436035

Abstract

Abstract is not available.

Citation format

BATRA, R.; AHTOLA, O. Measuring the hedonic and utilitarian sources of consumer attitudes. MARKETING LETTERS, 1991, 2: 159–170.