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Open AccessBusinessSociology

User-Generated Brands and Social Media: Couchsurfing and Airbnb

N. Yannopoulou, Mona Moufahim, X. Bian

2013.3.31Contemporary Management Research

DOI: 10.7903/cmr.11116

Abstract

Abstract is not available.

Citation format

YANNOPOULOU, N.; MOUFAHIM, Mona; BIAN, X. User-generated brands and social media: Couchsurfing and airbnb. Contemporary Management Research, 2013, 9: 85–90.