Business
F. Buttle
Abstract
Abstract is not available.
Citation format
BUTTLE, F. Word of mouth: Understanding and managing referral marketing. Journal of Strategic Marketing, 1998, 6: 241–254.
F. Buttle
Abstract is not available.
BUTTLE, F. Word of mouth: Understanding and managing referral marketing. Journal of Strategic Marketing, 1998, 6: 241–254.