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Medicine

A Prospective and Retrospective Look at the Diffusion Model

E. Rogers

2004.1.1JOURNAL OF HEALTH COMMUNICATION

DOI: 10.1080/10810730490271449

tlooto Summary

How the diffusion model originally was created, some of the most important ways in which it has evolved over the past 30 years, and its future prospects are discussed.

Abstract

Abstract is not available.

Citation format

ROGERS, E. A prospective and retrospective look at the diffusion model. JOURNAL OF HEALTH COMMUNICATION, 2004, 9: 13–19.