J. Armstrong, Terry Overton
1977.8.1JOURNAL OF MARKETING RESEARCH
tlooto Summary
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies and the use of extrapolation led to substantial improvements over a strategy of not using extrapolation.
Abstract
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.
Citation format
ARMSTRONG, J.; OVERTON, Terry. Estimating nonresponse bias in mail surveys. JOURNAL OF MARKETING RESEARCH, 1977, 14: 396–402.