BusinessComputer Science
DOI: 10.1207/s15327744joce1302_3

tlooto Summary

A research model for the investigated technology acceptance was developed and empirically examined, and personalization, alliance services, task familiarity, and accessibility were found to have significant influence on perceived usefulness and perceived ease of use, which was found to be important factors in fostering a positive attitude toward accepting the services.

Abstract

Abstract is not available.

Citation format

CHAU, Patrick Y. K.; LAI, V. An empirical investigation of the determinants of user acceptance of internet banking. JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, 2003, 13: 123–145.