BusinessComputer ScienceEconomics
Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the Utaut Model
Chian-Son Yu
tlooto Summary
This study empirically concluded that individual intention to adopt mobile banking was significantly influenced by social influence, perceived financial cost, performance expectancy, and perceived credibility, in their order of influencing strength.
Abstract
Abstract is not available.
Citation format
YU, Chian-Son. Factors affecting individuals to adopt mobile banking: Empirical evidence from the utaut model. Journal of Electronic Commerce Research, 2012, 13: 104.