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Service-dominant logic: continuing the evolution

S. Vargo, R. Lusch

2008.12.1JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

DOI: 10.1007/s11747-007-0069-6

tlooto Summary

This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP.

Abstract

Abstract is not available.

Citation format

VARGO, S.; LUSCH, R. Service-dominant logic: Continuing the evolution. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2008, 36: 1–10.