Computer ScienceBusiness
DOI: 10.1080/10919392.2006.9681199

tlooto Summary

A high-level framework for classifying approaches to personalization that delineates fundamental assumptions about personalization in the literature and relates them to strategies for developing personalization systems is presented.

Abstract

Abstract is not available.

Citation format

FAN, Haiyan; POOLE, M. S. What is personalization? Perspectives on the design and implementation of personalization in information systems. JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, 2006, 16: 179–202.