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Entrepreneurial marketing: moving beyond marketing in new ventures

S. Kraus, R. Harms, M. Fink

2010International Journal of Entrepreneurship and Innovation Management

DOI: 10.1504/ijeim.2010.029766

Abstract

Abstract is not available.

Citation format

KRAUS, S.; HARMS, R.; FINK, M. Entrepreneurial marketing: Moving beyond marketing in new ventures. International Journal of Entrepreneurship and Innovation Management, 2010, 11: 19–34.