BusinessComputer ScienceSociology

A Social Influence Model of Consumer Participation in Network- and Small-Group-Based Virtual Communities

U. Dholakia, R. Bagozzi, L. K. Pearo

2004.4.22INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

DOI: 10.1016/J.IJRESMAR.2003.12.004

tlooto Summary

This paper uses an implementation approach to see whether the tension between stability and efficiency can be resolved in the exogeneous value function of a network.

Abstract

Abstract is not available.

Citation format

DHOLAKIA, U.; BAGOZZI, R.; PEARO, L. K. A social influence model of consumer participation in network- and small-group-based virtual communities. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2004, 21: 241–263.