BusinessComputer Science

A model of destination image formation

S. Baloglu, K. Mccleary

1999.10.1ANNALS OF TOURISM RESEARCH

DOI: 10.1016/s0160-7383(99)00030-4

tlooto Summary

A major finding was that a destination image is formed by both stimulus factors and tourists' characteristics, which provides important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images.

Abstract

Abstract is not available.

Citation format

BALOGLU, S.; MCCLEARY, K. A model of destination image formation. ANNALS OF TOURISM RESEARCH, 1999, 26: 868–897.