Business
G. Low, C. Lamb
Abstract
Abstract is not available.
Citation format
LOW, G.; LAMB, C. The measurement and dimensionality of brand associations. Journal of Product and Brand Management, 2000, 9: 350–370.
G. Low, C. Lamb
Abstract is not available.
LOW, G.; LAMB, C. The measurement and dimensionality of brand associations. Journal of Product and Brand Management, 2000, 9: 350–370.