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BusinessComputer ScienceEngineering

Community based innovation: How to integrate members of virtual communities into new product development

J. Füller, M. Bartl, H. Ernst, H. Mühlbacher

2006Electronic Commerce Research

DOI: 10.1007/s10660-006-5988-7

tlooto Summary

If and how members of virtual communities can be integrated into new product development is explored and the Audi case illustrates the applicability of the method and underscores the innovative capability of consumers encountered in virtual communities.

Abstract

Abstract is not available.

Citation format

FÜLLER, J., et al. Community based innovation: How to integrate members of virtual communities into new product development. Electronic Commerce Research, 2006, 6: 57–73.