MedicineComputer Science

Tailored and targeted health communication: strategies for enhancing information relevance.

M. Kreuter, R. Wray

2003.11.1AMERICAN JOURNAL OF HEALTH BEHAVIOR

DOI: 10.5993/ajhb.27.1.s3.6

tlooto Summary

Overall, tailored messages appear to stimulate greater cognitive activity than do messages that are not tailored, and non-tailored messages that happen to be a good fit for a given individual also have similar effects.

Abstract

Abstract is not available.

Citation format

KREUTER, M.; WRAY, R. Tailored and targeted health communication: Strategies for enhancing information relevance. AMERICAN JOURNAL OF HEALTH BEHAVIOR, 2003, 27 Suppl 3: S227–32.