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Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How to Use It

P. Lowry, J. Gaskin

2014.6.1IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION

DOI: 10.1109/tpc.2014.2312452

tlooto Summary

First-generation second-generation techniques are superior for the complex causal modeling that dominates recent communication and behavioral research, and either covariance-based SEM or PLS should be selected.

Abstract

Abstract is not available.

Citation format

LOWRY, P.; GASKIN, J. Partial least squares (PLS) structural equation modeling (SEM) for building and testing behavioral causal theory: When to choose it and how to use it. IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION, 2014, 57: 123–146.