Open AccessSociologyPsychologyMedicine
Jennifer S. Barber
tlooto Summary
Today, in part because of the work done by Ajzen and Fishbein, and their colleagues, the core of their theory seems obvious—individuals are more likely to perform the behaviours that they feel positive toward and intend to perform.
Abstract
Today, in part because of the work done by Ajzen and Fishbein, and their colleagues, the core of their theory seems obvious—individuals are more likely to perform the behaviours that they feel positive toward and intend to perform.
Citation format
BARBER, Jennifer S. The theory of planned behaviour: Considering drives, proximity and dynamics. Vienna Yearbook of Population Research, 2012, 9: 31–35.