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BusinessPsychology

Mental accounting matters

R. Thaler

1999.9.1JOURNAL OF BEHAVIORAL DECISION MAKING

DOI: 10.1002/(sici)1099-0771(199909)12:3<183::aid-bdm318>3.0.co;2-f

Abstract

Abstract is not available.

Citation format

THALER, R. Mental accounting matters. JOURNAL OF BEHAVIORAL DECISION MAKING, 1999, 12: 183–206.