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Social media meets hotel revenue management: Opportunities, issues and unanswered questions

Breffni M. Noone, Kelly McGuire, Kristin V. Rohlfs

2011.5.6Journal of Revenue and Pricing Management

DOI: 10.1057/rpm.2011.12

tlooto Summary

A framework for evaluating social media-related revenue management opportunities is proposed, the issues associated with leveraging these opportunities are discussed and a roadmap for future research in this area is proposed.

Abstract

Abstract is not available.

Citation format

NOONE, Breffni M.; MCGUIRE, Kelly; ROHLFS, Kristin V. Social media meets hotel revenue management: Opportunities, issues and unanswered questions. Journal of Revenue and Pricing Management, 2011, 10: 293–305.