BusinessComputer ScienceEconomics
Application of Technology Acceptance Model (TAM) in M-Banking Adoption in Kenya
Isaiah Lule, Tonny K. Omwansa, T. Waema
tlooto Summary
Technology Acceptance Model was applied to examine the factors that influence the adoption of M-banking in Kenya and revealed that Perceived Ease of Use, Perceived Usefulness, perceived Self Efficacy and Perceived Credibility significantly influenced customers‘ attitude towards usage of M -banking.
Abstract
Abstract is not available.
Citation format
LULE, Isaiah; OMWANSA, Tonny K.; WAEMA, T. Application of technology acceptance model (TAM) in m-banking adoption in kenya. International Journal of Computing, 2012, 6.