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E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption

R. Kozinets

1999.6.1European Management Journal

DOI: 10.1016/s0263-2373(99)00004-3

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引用形式

KOZINETS, R. E-tribalized marketing?: The strategic implications of virtual communities of consumption. European Management Journal, 1999, 17: 252–264.