Business
J. Sheth, Atul Parvatiyar
Abstract
Abstract is not available.
Citation format
SHETH, J.; PARVATIYAR, Atul. The evolution of relationship marketing. International Business Review, 1995, 4: 397–418.
J. Sheth, Atul Parvatiyar
Abstract is not available.
SHETH, J.; PARVATIYAR, Atul. The evolution of relationship marketing. International Business Review, 1995, 4: 397–418.