BusinessMathematics
ASSESSING REFLECTIVE MODELS IN MARKETING RESEARCH: A COMPARISON BETWEEN PLS AND PLSc ESTIMATES
J. Cheah, M. Memon, Francis Chuah, H. Ting, Thurasamy Ramayah
Abstract
Abstract is not available.
Citation format
CHEAH, J., et al. ASSESSING REFLECTIVE MODELS IN MARKETING RESEARCH: A COMPARISON BETWEEN PLS AND plsc ESTIMATES. International Journal of Business and Society, 2018, 19: 139.