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Engineering

Using Focus Groups to Support the Designer in the Evaluation of Existing Products: A Case Study

D. McDonagh-Philp, H. Denton

1999.7.1Design Journal

DOI: 10.2752/146069299790303570

tlooto Summary

A case study which explores the potential of focus groups for assisting the designer in gathering data, in this case on the reaction of typical end-users to small domestic products, by working directly with the groups as moderator.

Abstract

Abstract is not available.

Citation format

MCDONAGH-PHILP, D.; DENTON, H. Using focus groups to support the designer in the evaluation of existing products: A case study. Design Journal, 1999, 2: 20–31.