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Consumer adoption of smart in-store technology: assessing the predictive value of attitude versus beliefs in the technology acceptance model

Hye-young Kim, Ji Young Lee, J. Mun, Kim K. P. Johnson

2017.1.2International Journal of Fashion Design Technology and Education

DOI: 10.1080/17543266.2016.1177737

tlooto Summary

The data indicated that the effects of the TAM beliefs on behavioural intention varied across the three SIST settings, and showed mixed evidence about the full mediating role of attitude in applying the TAM to SIST.

Abstract

Abstract is not available.

Citation format

KIM, Hye-young, et al. Consumer adoption of smart in-store technology: Assessing the predictive value of attitude versus beliefs in the technology acceptance model. International Journal of Fashion Design Technology and Education, 2017, 10: 26–36.