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Business

Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding

Bin Shen, Kimberly L. Bissell

2013.11.1Journal of Promotion Management

DOI: 10.1080/10496491.2013.829160

Abstract

Abstract is not available.

Citation format

SHEN, Bin; BISSELL, Kimberly L. Social media, social me: A content analysis of beauty companies’ use of facebook in marketing and branding. Journal of Promotion Management, 2013, 19: 629–651.