Social Networking Usage Questionnaire: Development and Validation in an Indian Higher Education Context

The concept of social networking has received much attention from academia over the last decade in India. Widespread research has conceptualized the term social networking with almost all of the studies either conceptual or based on case studies. This paper is an attempt to clarify the construct of social networking by developing a reliable and valid questionnaire measuring social networking usage. 420 university students from 6 universities in Jammu and Kashmir were surveyed via a random sampling technique and factor analysis carried out on their responses. The findings revealed that social networking usage can be decomposed into four factors: academic; socialization; entertainment and informativeness. The internal consistency indices, Cronbach’s alpha of social networking usage (α= .830) indicates good internal reliability. The findings revealed that the newly developed questionnaire has significant psychometric features.