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The Impact of Social Network Marketing on Consumer Purchase Intention in Pakistan: Consumer Engagement as a Mediator

Mudassir Husnain, Areeba Toor

2017.6.21Asian Journal of Business and Accounting

Abstract

Abstract is not available.

Citation format

HUSNAIN, Mudassir; TOOR, Areeba. The impact of social network marketing on consumer purchase intention in pakistan: Consumer engagement as a mediator. Asian Journal of Business and Accounting, 2017, 10: 167–199.