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An Integrated Model for E-commerce Adoption at the Customer Level with the Impact of Social Commerce

Mahmood Hajli

2012.7.22International Journal of Information Science and Management

tlooto Summary

Impact of social commerce in the e-commerce has been examined and an integrated model drawing on TAM and SCAM is proposed to test an adoption model at the customer level to have a better understanding of consumers’ behavior.

Abstract

Abstract is not available.

Citation format

HAJLI, Mahmood. An integrated model for e-commerce adoption at the customer level with the impact of social commerce. International Journal of Information Science and Management, 2012: 77–97.