Louis Leroux
2014.5.16Theatre Research in Canada-Recherches Theatrales au Canada
tlooto Summary
Quebec's contemporary circus scene is an emerging interdisciplinary field of research, with Cirque du Soleil's success driving cultural and economic impact.
Abstract
Describing an emerging field of research, one that is fundamentally interdisciplinary and heuristic in its phenomenological approach, can be overwhelming. In one sense, everything has yet to be done, but to state even this would be to negate precursory forays into the study of contemporary circus as practiced in Quebec and disseminated throughout the world from an unexpected new circus capital. In this short essay, I give a first-hand account of the creation of the Montreal Working Group for Circus Research, its rapid growth and integration into Montreal's vibrant cosmopolitan circus scene. The Working Group and its ongoing collaboration with National Circus School of Montreal have served as a nexus for developing research strategies and a vocabulary for the new field of contemporary circus studies in North America. In thirty short years, circus--in its contemporary narrative-driven, animal-free form--has blossomed in Quebec to the extent that it has become a potent cultural and economic symbol of the successful marriage of creativity and entrepreneurship. Circus is both performing art and business, fundamentally global and multinational in its traditions and the provenance of its artists and, in the case of Quebec, very much presented as a distinctive hybrid model for creativity emerging from a distinct society. The impact of Quebec circus on the Montreal economy is well over one billion dollars in direct revenue, not counting the trickle-down effect and impact on secondary and tertiary industries, which rely on circus activity locally and abroad. Cirque du Soleil's annual gross revenues have been, alone, roughly one billion dollars, with over 85% coming from the US, through its touring shows, product sales, and--mostly--its eight permanent Las Vegas productions, with the remainder from its ten touring productions throughout the world. (18) Its administrative and creative headquarters are situated in Montreal, as are its costumes, properties, sets, and multimedia workshops, production and touring offices, and many of its creative partners such as Sid Lee Marketing (with whom Cirque has created the joint venture Sid Lee Entertainment), and Geodezik. Before the recent wave of job cuts (30 in Fall 2012, 400 in Winter 2013, and depending on sources, another couple hundred over the past year), (19) Quebec-based expenses accounted, before the recent wave of job cuts, for roughly 85% of its expenses on a one billion dollar operating budget. Cirque's impact, locally, is phenomenal. The next category of Montreal-based circus companies, Cirque Eloize (in which Cirque du Soleil reportedly a 50% stake) and the independently-run 7 doigts de la main (known in the US as 7 Fingers) and their subsidiary companies reportedly have operating budgets of around 10-12 million dollars each. (20) Most of their revenue comes from international touring. Another forty smaller circus companies make up for roughly a million dollars of direct economic activity. I'm not including the five circus for social change organizations, the National Circus School of Montreal (the only government-funded elite-level school in North America), the twenty "feeder schools" and studios, Montreal Complement Cirque, Montreal's annual international circus festival, or la TOHU, North America's only permanent theatre-in-the round devoted to contemporary circus which offers a complete subscription season. Quebec schools now regularly offer circus activities as par of their physical education curriculum or as part of extra-curricular activities. Finally, the province of Quebec, since 2001, has recognized circus as a legitimate art form and has ensured steady provincial funding for its more experimental productions through a program exclusively devoted to circus arts. (21) Contemporary circus with its combination of artistic activity and sports ethos has permeated Quebec society in ways that cannot be ignored by the academy. Following Cirque du Soleil's quick and phenomenal success worldwide, its spectacular success in the US and effective infiltration into American pop culture (Cirque presence twice at the Oscars, twice at the Super Bowl, and filtered through musical stars such as Madonna and Pink as they integrate circus in their acts), with the resulting economic consequences, the very term "cirque" has come to differentiate the high value artistic brand from the traditional family-oriented circus. …
Citation format
LEROUX, Louis. Contemporary circus research in quebec: Building and negotiating and emerging interdisciplinary field. Theatre Research in Canada-Recherches Theatrales au Canada, 2014, 35: 263–279.