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New Insights on Trust in Business-to-Business Relationships

Houcine Akrout

2019.8.15Advances in Business Marketing and Purchasing

DOI: 10.1108/s1069-0964201926

Abstract

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

Citation format

AKROUT, Houcine. New insights on trust in business-to-business relationships. Advances in Business Marketing and Purchasing, 2019.