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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

James B. Kohnen

2006.1.1Quality Management Journal

DOI: 10.1080/10686967.2006.11918562

Abstract

"Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant." Quality Management Journal, 13(3), pp. 61–62

Citation format

KOHNEN, James B. Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Quality Management Journal, 2006, 13: 61–62.