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BusinessPsychology

The Effect of Customer Perceived Value on Social Commerce Usage Intention

K. Lee, Dong-Mo Koo, M. Noh

2011Asia Marketing Journal

Abstract

Abstract is not available.

Citation format

LEE, K.; KOO, Dong-Mo; NOH, M. The effect of customer perceived value on social commerce usage intention. Asia Marketing Journal, 2011, 13: 135–161.