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BusinessEconomics

The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation

C. Fombrun, Naomi A. Gardberg, J. M. Sever

2000.3.1Journal of Brand Management

DOI: 10.1057/bm.2000.10

Abstract

Abstract is not available.

Citation format

FOMBRUN, C.; GARDBERG, Naomi A.; SEVER, J. M. The reputation quotientsm: A multi-stakeholder measure of corporate reputation. Journal of Brand Management, 2000, 7: 241–255.