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Corporate image and corporate reputation in customers` retention decisions in services

Nha Nguyen, Gaston Leblanc

2001.7.1Journal of Retailing and Consumer Services

DOI: 10.1016/s0969-6989(00)00029-1

Abstract

Abstract is not available.

Citation format

NGUYEN, Nha; LEBLANC, Gaston. Corporate image and corporate reputation in customers` retention decisions in services. Journal of Retailing and Consumer Services, 2001, 8: 227–236.