BusinessEconomicsComputer Science

Mobile banking and consumer behaviour: New insights into the diffusion pattern

Mari Suoranta, Minna Mattila

2004.6.1Journal of Financial Services Marketing

DOI: 10.1057/palgrave.fsm.4770132

tlooto Summary

This paper explores some contradictory empirical findings drawn from a mobile banking survey on the influence of certain demographic characteristics and the preferred communication mode of customers on the adoption and future usage of mobile banking services.

Abstract

Abstract is not available.

Citation format

SUORANTA, Mari; MATTILA, Minna. Mobile banking and consumer behaviour: New insights into the diffusion pattern. Journal of Financial Services Marketing, 2004, 8: 354–366.