BusinessEconomics

C. Fornell, D. Larcker

1981.2.1JOURNAL OF MARKETING RESEARCH

DOI: 10.2307/3151312

Abstract

Abstract is not available.

Citation format

FORNELL, C.; LARCKER, D. Evaluating structural equation models with unobservable variables and measurement error. JOURNAL OF MARKETING RESEARCH, 1981, 18: 39–50.